YOUTH ADVERTISING MARKETPLACE

We’re Millennial + Gen-Z experts—amplifying and propelling today’s most relevant & exciting brands.

We give you direct access to voices that matter — your consumer audience

The COOL WRLD Marketplace.. connecting global brands with millennial and Gen Z Influencers 

Working with young people, whether on and around a college campuses, or with recent grads in major cities, is a unique experience like no other. By identifying the right audiences, markets, schools, campuses, and communities, we help your brand lead instead of follow.

We work with a diverse network of 15 - 40-year-old nano-influencers, micro-influencers, and macro-influencers who are highly trusted experts in beauty, skincare, fitness, tech, fashion, travel, food, & gaming. Our influencers & creators possess varying levels of social media followings, engagement rates, and content skill levels that can be filtered based on the goals of your campaign.

Our influential, well-connected, and extroverted students and young professionals are the heart of any successful campaign to generate awareness, sample products, build a customer base, recruit talent, and drive acquisition & sales. They're expert communicators and love hosting events and activations.

We develop and manage mobile pop-up and experiential campaigns, including creative concepts, strategy, & campaign design, vehicle/structure build & fabrication, turnkey production, logistics, management, and promotion & staffing.

We build campaigns that allow students to authentically experience your brand on campus, focusing on key lifestyle areas including rec / health & wellness centers, fitness/intramural sports, Greek life, student housing, student orgs, & campus events.

From market ambassadors & influencers to launch parties and recurring store events, we can build and execute strategies around driving buzz and sales to new store openings, flagships, or struggling retail properties.

We build strategic, brand-specific social media campaigns around custom content and influencers to ensure that your target audience engages with consistent, relevant content on the channels they most frequently visit.

We've been building Spring Break campaigns for years, and our expertise, access, & creativity will help your brand authentically engage with the most influential college students congregating in hot spots throughout the United States.

We're a full service NIL agency connecting brands with Student Athletes. Our genuine relationships with college students allow brands like Adidas, NYX Cosmetics, Levi's, Maybelline, and Kodiak Cakes to reach Gen-Z and their millions of fans.

The essence of your brand speaks before you introduce yourself. We have the insights and creative vision to build an incredible brand from the ground up, or carve out a sub-brand that speaks to Gen-Z, so that you can make a positive and long-lasting impression.

We care about where you’ve been and where you’re going. We take the time to understand your voice and create integrated digital marketing campaigns that attract online visitors, convert visitors to leads, and ensure those leads stick around.

We develop unique qualitative and quantitative research and insights opportunities for our clients, including Gen-Alpha and Gen-Z brand audits, strategy & innovation workshops, panels & sounding boards, speaking engagements, and other forms of ethnographies.

We develop employer/talent brands to put your best face forward & build strategies around workforce development, recruitment, and retention—everything employers need to attract a diverse set of great employees and keep them longer.

We offer brands authentic consumer connections that shape the conversation.